Specializing in communications once meant designing ad campaigns, drafting press releases or storyboarding a TV broadcast. The digital revolution changed the field—marketers started delivering and tracking ad campaigns online, PR specialists began integrating social media into communications strategies, and journalists started breaking news on Twitter and using video to enhance their stories.
The field today is still changing. Artificial intelligence is changing the way news is produced, and virtual reality is enhancing the consumer experience. With Instagram stories and Facebook Live, brands and companies can reach their audiences with moment -by-moment updates.
Opportunities abound for communications professionals who can evolve, shift and change with these technological innovations.
The online master’s in communications from the S.I. Newhouse School of Public Communications can prepare you to pursue a career across the industry. We offer three specializations—advertising, public relations and journalism innovation—to help you hone your studies and explore your interests.
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Keep pace with the changing media landscape and help drive innovation with the Master of Science in Communications online from Newhouse.
Advertisements are everywhere—in our Twitter feeds and e-mail inboxes, in the middle of podcasts, and before YouTube videos play. A single ad can follow you between devices, from your Facebook newsfeed on a desktop to between Instagram stories on your mobile device. Behind each ad is a team of specialists who market the product and cultivate its brand.
Companies need communications professionals who can craft a brand that matters to an audience, professionals who turn customers into ambassadors for the organization and its mission.
Advertising and marketing managers earn a median annual wage of $129,380 as of 2017, and employment of managers will grow consistently over the coming decade, according to the Bureau of Labor Statistics.1
Brand managers lead the development of content that promotes a product or service. They develop and uphold standards and protocols that pertain to a given brand and act as a reliable resource for any associated stakeholders.
Common Duties: Managing client accounts, creating and managing budgets, evaluating and analyzing research to define target audiences, developing consumer insights, writing and presenting compelling communications strategies
Social Media Specialist
Social media specialists develop, improve and maintain a brand’s reputation in a variety of digital channels. They take advantage of innovative online platforms to expand trust and recognition of a brand among their target audience.
Common Duties: Using and developing production techniques, such as A/B testing; monitoring audience acquisition; working with content management systems and building content strategies
More Advertising Careers
Agency Account Executive: Link clients with an agency’s creative team; ensure the writers and designers understand the client’s brand and the client is satisfied with the branded product provided.
Search Engine Marketer: Increase a company’s web site visibility on search engine results pages through advertising and analysis.
Digital Strategist: Develop comprehensive strategies for companies and brands to engage with their audiences online—through web sites, ad campaigns and more.
E-Commerce Manager: Supervise the online sales and e-commerce department of a company with a significant online presence.
Marketing Manager: Execute a company or client’s marketing strategy; coordinate the internal teams that enact the plan and troubleshooting when issues arise.
Media Planner:: Identify and implement marketing strategies using a combination of media platforms that will best promote a company or client’s brand or product.
Product Manager: Develop products from concept to market through researching the audience, testing the design, and promoting and improving the product.
E-Mail Marketing Manager: Coordinate a company’s e-mail campaigns; monitor how each message performs and determine best practices for reaching consumers.
Take the Next Step in Your Advertising Career
How will you craft your brand identity? Learn how a master’s in communications from the Newhouse School can jump-start your career.
Careers in Public Relations
Consumers today receive a constant feed of information—from Twitter and Snapchat, search engines and news sites, and blogs and e-mail newsletters. On every platform, with every communication, a company communicates its brand. This makes public relations, the crafting of an intentional public communication, an essential function of any organization.
The Bureau of Labor Statistics predicts the employment of specialists in the field of public relations to increase 9 percent by 2026, particularly as social media becomes more integrated into consumers’ daily lives.2
Public relations managers lead teams that plan and create various forms of content designed to enhance the public perception of an organization or brand. These professionals manage the voice and point of view of an organization.
Common Duties: Paying careful attention to detail and making decisions quickly, understanding and applying management theories, planning strategies for business communications
An events manager plans, coordinates and leads events on behalf of a brand or organization. This includes communicating an organization’s goals and needs, managing budgets, monitoring details, and ensuring deadlines are met.
Common Duties: Operating within specific budget and time limits; balancing needs of different stakeholders, from brand strategists to interior decorators; traveling to sites and project-managing events
More Public Relations Careers
Investor Relations Manager: Manage communications between a company’s leadership and its investors, helping both parties make informed financial decisions.
Corporate Affairs Manager: Partner with a client, whether an individual or an organization, to create a positive public image through media and marketing.
Corporate Communications Director: Coordinate a company’s communications with the public and manage its relationship with the press.
Communications Manager: Plan, implement and monitor the communications both inside and outside of an organization.
Nonprofit Manager: Run a nonprofit’s business and financial operations, from building relationships with donors to developing programming for fundraisers.
Development Director:: Raise funds for a company’s community and philanthropic efforts, often working with a chief financial officer or treasurer.
Community Manager: Cultivate relationships between a company and consumers, helping to turn potential customers into brand ambassadors.
Take the Next Step in Your Public Relations Career
Learn how Newhouse’s PR specialization can help you lead your organization’s communications strategy.
Careers in Journalism
Journalists who can produce high-quality, digital content and understand the ethics of the field are essential to any media organization.
Competition for jobs with established media companies, newspapers and magazines is strong. With a master’s in communications specialized in journalism innovation, you can set yourself apart and build the skills you need to stay ahead of emerging trends and technology.
Featured Journalism Careers
Web Content Manager
Web content managers lead teams that design, develop and monitor the information that appears on a company’s web site. Working closely with project teams, editors, developers and designers, they produce an online presence that is optimized for an organization’s specific audience.
Common Duties: Navigating media law; employing data journalism practices; using electronic publishing software, web design tools and multimedia applications
As a visual storyteller, a photojournalist captures, edits and presents images or videos that communicate or enhance experiences. Photojournalists can work for organizations or independently and often travel frequently to be at the heart of pressing global issues.
Common Duties: Reporting in real time, upholding journalism ethics, collaborating and crowdsourcing for information
More Journalism Careers
Content Editor: Develop appealing journalistic stories and resources that are optimized for web production.
Copywriter: Shape a company’s brand through messaging that inspires; create web content, advertisements and/or e-mail campaigns.
Producer: Build a cohesive newscast from the stories of the day, combining the graphic and written elements of each piece and coordinating with the studio crew.
Communications Editor: Manage a staff of writers, editors, designers and photographers that creates the articles and visual pieces published by an organization.
Production Manager: Ensure that television, new media or film and theater production occurs on time and on budget.
Investigative Journalist: Investigate news-related or human interest stories across a range of topics; conduct research and on-site interviews.
Advertising Copywriter: Write copy specifically for advertisements, from print materials to social media messaging.
Multimedia Specialist: Develop and design multimedia products, including motion graphics and long-form videos, that support a company’s brand and business goals.
Take the Next Step in Your Journalism Career
Learn how an online master’s in communications from Newhouse can move you toward your ideal career—whether you’re a seasoned journalist or a professional outside the field looking to break in.
Additional Communications Careers
Beyond advertising, public relations and journalism, there are a wide array of careers that utilize the broad range of digital communications principles, techniques and strategies developed in a graduate communications program.
A master’s in communications from Newhouse can prepare you to work across a range of career areas in the industry, including:
Search engine optimization (SEO)
Search engine marketing (SEM)
Web and graphic design
User interface design
User experience optimization
Market research analysis
Conversion rate optimiation
Why Choose Newhouse?
When you earn your Master of Science in Communications from the S.I. Newhouse School of Public Communications, you join some of the most powerful and successful communications professionals in the world.
As a student, you will have full access to the Newhouse Career Development Center. Our staff will work with you one-on-one to coordinate your job search, perfect your resume and cover letters, prepare for interviews, and make professional connections in your field.
You will also gain access to the Newhouse Network, our database of more than 26,000 alumni and an invaluable resource as you build your career.