Kevin O'Neill


Professor of Practice, Advertising

Kevin O’Neill has held positions across the communications industry, including news reporter, award-winning copywriter and creative director, advertising agency president, creative consultant to leading corporations and content developer.

He has been the senior creative executive at both international agencies and creative boutiques, working on such brands as IBM, Johnson & Johnson, Sara Lee, Hanes, Panasonic, Lego, AT&T, Lexmark, Unilever and Bacardi. His work has been recognized by every major creative award competition and he has been featured in The Wall Street Journal’s Creative Leaders Series.

His fiction has appeared in The New Yorker and The Carolina Quarterly, and has been cited in “The Best American Short Stories of the Year.” He has also published articles in Sports Illustrated, The Philadelphia Inquirer, Golf Magazine, AdWeek and Scripps-Howard newspapers.

He is the founding editor of “Distance Learning Today,” a quarterly supplement to USA TODAY.


  • M.A. Hollins College
  • B.A. Princeton University


  • Creative Advertising
  • Advertising Criticism

The fundamentals of strategic planning as practiced in advertising, including problem assessment, competitive analysis, target-market profile, brand positioning, opportunity recognition, creative platform and creative executions.