Students examine the evolving nature of the communications landscape. Through case studies and analysis, students evaluate the use and impact of digital communications technologies and explore issues of digital media culture, Internet governance, ethics and diversity.
Students write, design and produce short fiction and nonfiction stories using digital media and the internet. Emphasis on strong image construction, sequencing and continuity and on traditional story structures and how they are important to effective delivery of information.
Course examines strategic use of digital and social media platforms and tools for professional communication purposes, with emphasis on hands-on experience and skill. Students learn to analyze social media for communication industries.
Students learn and use software tools such as site analytics, tracking code and the PageRank algorithm to manage search engine results and online traffic. Emphasis on theoretical basis of Web traffic aggregation and SEO principles.
This is an introduction to the strategic digital communications systems that help professionals select audiences, deliver appropriate content, and capture data. Students will learn data, social media and asset management tools as well as technology solutions for complex communications problems.
The fundamentals of strategic planning as practiced in advertising, including problem assessment, competitive analysis, target-market profile, brand positioning, opportunity recognition, creative platform and creative executions.
Students in this course will learn to think critically about how consumers receive messages about products and services. Students will use this knowledge to develop projects ranging from sales presentations to a comprehensive media plan.
The transformative role that digital media (websites, social networks, blogs, wikis, mobile) have on the advertising industry and how consumers are reached and interpret the message from these digital platforms.
This is a creative, hands-on course focused on strategies for rethinking and reinventing the editorial experience for digital audiences and new story platforms. Students learn about creating journalism for digital and evolving media forms while building their portfolios and storytelling skills.
This course explores how journalists use data to discover, augment and support news stories. Students will learn how to find and manipulate data sets as well as how to build their own data sources for use in reporting.
Students prepare to predict and project changes in media through the lens of technology. Coursework explores the technologies and trends that are changing how people access, interact with and publish information.
This course covers theories of excellence in public relations by looking at models, roles, communication, organizational culture, diversity and ethics. A brief overview of communication theory is included. Theories form the foundation for professional practice.
Students apply strategic planning, research and tactics to client needs. Teams design, execute and evaluate appropriate integrated campaigns for actual clients. Frequent client/team interaction required. Campaign books produced are part of the student’s professional portfolio.