Public Relations Campaign Planning and Execution
Public Relations Specialization Course
This course is required for the public relations specialization. Students take a hands-on approach to learning the importance of communication campaigns for a range of organizations—for-profit, not-for-profit, governmental and political.
Analysis and strategic planning; identification of appropriate tactics and communication
- Apply a full range of public relations and management skills in a real-world setting.
- Judge the work of professionals in the field.
- Analyze, research and plan on behalf of a client.
- Describe, discuss and identify practical campaign tools and tactics.