Public Relations Campaign Planning and Execution

Public Relations Specialization Course

This course is required for the public relations specialization. Students take a hands-on approach to learning the importance of communication campaigns for a range of organizations—for-profit, not-for-profit, governmental and political.

SKILL SETS

Analysis and strategic planning; identification of appropriate tactics and communication

strategies

LEARNING OUTCOMES

  • Apply a full range of public relations and management skills in a real-world setting.
  • Judge the work of professionals in the field.
  • Analyze, research and plan on behalf of a client.
  • Describe, discuss and identify practical campaign tools and tactics.

DESIGNED BY

Dennis Kinsey