Melanie Deziel

Branded Content Strategy Consultant

As a creative strategist, Melanie Deziel combines her journalism education and experience as a content strategist and social media strategist with a passion for social psychology to help create compelling content programs that entertain, inform and effectively convey a brand message to target readers at the right time and through the right channels. She specializes in creating content strategy for brands who want to partner with publishers to reach their target audience, helping them understand how their brand voice best integrates with the publisher's voice, and how they can leverage available social media channels and distribution tools to create a cohesive, cross-platform content program that maximizes audience engagement.