Melanie Deziel is the Director of Creative Strategy for Time Inc., where she leads ideation for sponsored content programs that span the Time Inc. portfolio of more than 30 U.S.-based publications, from TIME, Sports Illustrated and Entertainment Weekly, to People, Food+Wine, Essence, and more.
Melanie is also the founder of The Overlap League, the native advertising industry newsletter. She has won multiple awards for branded content, and has served as an executive judge for the Digiday Content Marketing Awards. Prior to coming to Time, Melanie worked in a similar capacity at The New York Times and Huffington Post. She travels the country speaking about branded content at conferences and on panels.
Melanie received her Master’s in Editing/Arts Journalism from Syracuse University’s Newhouse School in 2013, after receiving her bachelor’s in journalism from UConn.