Public relations professionals are the voice of an organization, and their importance in the success of any marketing campaign cannot be underestimated. In the Public Relations specialization, you will examine strategies of successful, well-crafted verbal and written communications. Core courses will build a foundation in marketing and communications concepts, including social media strategies.Your specialization studies will focus on theory and execution of public relations plans. Upon completion of this course of study, you will be well-positioned to work in a range of settings:
This course covers theories of excellence in public relations by looking at models, roles, communication, organizational culture, diversity and ethics. A brief overview of communication theory is included. Theories form the foundation for professional practice.
Students apply strategic planning, research and tactics to client needs. Teams design, execute and evaluate appropriate integrated campaigns for actual clients. Frequent client/team interaction required. Campaign books produced are part of the student’s professional portfolio.
Students examine the evolving nature of the communications landscape. Through case studies and analysis, students evaluate the use and impact of digital communications technologies and explore issues of digital media culture, Internet governance, ethics and diversity.
Students write, design and produce short fiction and nonfiction stories using digital media and the internet. Emphasis on strong image construction, sequencing and continuity and on traditional story structures and how they are important to effective delivery of information.
This is an introduction to the strategic digital communications systems that help professionals select audiences, deliver appropriate content, and capture data. Students will learn data, social media and asset management tools as well as technology solutions for complex communications problems.
Course examines strategic use of digital and social media platforms and tools for professional communication purposes, with emphasis on hands-on experience and skill. Students learn to analyze social media for communication industries.
You will attend two immersions during the course of your studies. Immersions are hosted in cities around the world and offer you the chance to meet with faculty and classmates for lectures, workshops and networking events. Learn more about immersions