The Online M.S. in Communications

Specialize in Advertising

The online M.S. in Communications program teaches students to apply foundational communications skills to new technologies, ideologies and media outlets that are transforming the industry today.

With the advertising specialization students learn to cut through the noise in a competitive industry, through creative branding techniques and strategic advertising campaigns that resonate with target audiences.

Explore Your Passion for Advertising

The courses for the advertising specialization constitute 12 of the 33 program credits and help students gain deep insight into the research and strategies behind successful advertising campaigns.

The topics include:

  • strategic planning, competitive analysis and brand positioning for target market profiles;
  • building comprehensive media plans that connect the consumers’ needs with a brand’s position through various channels and platforms;
  • digital communications strategy and ethics—mastery of using different media effectively (e.g., web sites, social networks, blogs, online video and mobile); and
  • advertising and public relations research design, to solve strategic communications challenges.

Complete in as few as 15 months

No GRE or GMAT scores required to apply

Live, online classes taught by Newhouse faculty


Are You Ready to Advance Your Career in Advertising?

By filling out this brief form, you will receive more information about the advertising specialization offered through our online M.S. in Communications program

Interested in one of our other specializations?

1 Bureau of Labor Statistics, Occupational Employment Statistics (Accessed August 2019). Return to footnote reference
2 This information is tracked using an enrollment report. This is a report that is manually updated each term by adding in each new cohort group and updating graduates and withdrawals. Gathered from enrollment data as of August 2019. Return to footnote reference