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From Editorial to Branded Content: Lessons Learned in Transition

When you study journalism, you’re taught to avoid conflicts of interest — real or perceived — at all costs. You don’t cover beats that you have a personal stake in, and you avoid covering organizations you or your family members are affiliated with. Objectivity is the key. But brand journalism is different.

Communications@Syracuse Immersion: Graphic Recording

Graphic recording is an exciting and interactive field that involves transforming the content of a meeting or presentation into clear and concise illustrations. Earlier this month at the Communications@Syracuse immersion, we brought in graphic recorder Anne Gibbons to visualize the ideas and topics raised during our first three sessions. We sat down with Anne to learn more about her profession.

The Impact of Native Advertising: A Q&A with Melanie Deziel

At a recent Communications@Syracuse immersion, director of creative strategy at Time Inc. and Newhouse alum Melanie Deziel spoke with students about native advertising and the impact it is having on the industry. We spoke with her after her session to learn more about the subject, as well as her experience at The S.I. Newhouse School of Public Communications.

Q&A With Lisa Unsworth and Pam Hamlin of Arnold Worldwide

At the recent Communications@Syracuse Immersion, Lisa Unsworth, who is the CMO and Managing Partner at Arnold and a Newhouse alum, spoke with her colleague Pam Hamlin, Global President at Arnold, about media leadership and branding. We caught up with them after their presentation to talk more about how the industry is changing.

Immersion Experience

BrandStand: Virgin Atlantic

My fascination with Virgin Atlantic began during my junior year at Syracuse University. On my way to London for my semester abroad, my flight was on Virgin. I will always remember the feeling that air travel can be better than what I was used to.

Student Perspective: How the Communications@Syracuse Immersion Helped Me Find My Path

Have you ever been in a position where you had to make a tough decision on which path to choose? A decision where either path you take doesn’t lead to a dead end but to two different lands of opportunity?  This was the position I was in leading up to the immersion weekend at Syracuse.