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Student Perspective: Immersion Experience

I saw the immersion as a great opportunity to visit the Syracuse University campus and see what a top-notch communications school looks like, but it was not the feature that sold me on the program.  After this past weekend, however, I think the immersion experience is a true game-changer.

Student Perspective: Back In Syracuse

Twenty years ago, I was a bright-eyed and bushy-tailed undergrad at the S.I. Newhouse School of Public Communications at Syracuse University. I would have never guessed that, so many years later, I would be back in the same exact place, doing many of the same exact things — staying up all night to cram in that last assignment or stopping by Acropolis for that late-night slice of pizza.

Emotions & Advertising: How We Connect to Brands

Think of the last viral advertising campaign you kept seeing on social media, the one you couldn’t stop sharing. When you dig a little deeper to understand why these campaigns are so popular, you’ll find that most advertising evokes a strong emotion: happiness, empowerment, nostalgia, sadness. Turns out, this emotional connection is exactly what advertisers want to achieve.

The O.J. Simpson Case: 20 Years Later

Two decades after the “Trial of the Century,” we can reflect on the effect the media had on the attitudes and expectations of the jurors and public opinion in Simpson’s case. How much influence did the media have on Simpson’s trial? How has the need to find “scoops” motivated today’s journalism when it comes to high-profile cases?

BrandStand: Experiential Marketing

BrandStand is a new series from Communications@Syracuse that explores brands that our faculty, staff and alumni love. Here, Newhouse alumnus and VP of Global Marketing & Product Operations & Services at Gogo writes about why he thinks Four Seasons and The North Face are doing a standout job.

Student Spotlight: Ninos Hanna

This student spotlight is on Ninos Hanna, Senior Strategic Sourcing Specialist, Federal Reserve Bank of Boston, and a member of the Communications@Syracuse July 2015 Cohort.