Native Ads in a Digital Environment [Infographic]

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In the last several years, the publishing and advertising industries have converged to have a single conversation about native advertising, a growing industry that allows advertisers to reach consumers through branded storytelling. In the following infographic, Communications@Syracuse presents an overview of native advertising, explains its growth, explores the market landscape and shows how the key players — the publications, advertisers and readers— are impacted by this growing form of advertising.

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