BrandStand is a new series from Communications@Syracuse that explores brands that our faculty, staff and alumni love. Here, Newhouse alumna and popchips Director of Field Marketing and Public Relations Whitney Spielfogel writes about why popchips pops out as a hot and successful brand.
Here, we take a look at 26 popular communications trends, ranging from ambassadors to Generation Z, that will give you a sense of just how diverse and multi-talented media professionals must be to tackle the field of communications head-on.
On Thursday we hosted a #syrCOMMchat with Newhouse alumna Elana Zak, social media lead for Stat, a Boston Globe Media life sciences publication. Elana is the former social media editor at The Wall Street Journal.
What sets summer movies apart? How are studios distinguishing themselves when communicating with audiences? Here, we take a look at six key marketing strategies being employed by this summer’s biggest blockbusters.
Alfred Hermida’s “Tell Everyone” comes at an important time in our communications history, at a crossroads where we’re able to share everything with everyone in a way we’ve never before been able to. But does having the ability to share mean that we should? Does ready access to social media for any layperson undermine the authority of the news media or enhance it?