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Where’s All the Women’s Sports Coverage?

Sports are one of those powerhouse topics that always seem to draw a crowd. But when it comes to media coverage, does audience interest differ based on who’s on the field? When you’re talking about men’s teams versus women’s teams, even of the same sport, it turns out that there is a difference.

Experts Weigh In on the Live Streaming Revolution

Is the material coming out of the live-streaming renaissance worth serious consideration by journalists and news outlets? Or is this just another venue for noisemaking? Here, experts in media lend their perspectives to the live streaming revolution.

Student Spotlight: Bob Bierman

This student spotlight is on Bob Bierman, General Manager, Washington Post Live, The Washington Post, and a member of the Communications@Syracuse July 2015 Cohort.

What Does #CaitlynJenner Mean for Advertising?

A lot has been written about Caitlyn Jenner in recent weeks, from the virality of her Vanity Fair cover to the value of her personal brand and even to what’s next for the transgender community. Few, however, have written about the brands and advertisers that stand to support Jenner as she moves into the next phase of her life, and with good reason: many are staying silent.

How To Empower Brand Ambassadors

Engaged and impassioned brand ambassadors are irreplaceable forms of advertisement who are capable of sharing and promoting your brand across multiple mediums and reaching large amounts of people. So, how can you leverage these powerful advocates who are already your biggest cheerleaders?

Book Review: Engaged Journalism: Connecting with Digitally Empowered News Audiences

Engaged Journalism: Connecting with Digitally Empowered News Audiences by Jake Batsell is a timely survey direct from the frontlines of our changing media landscape.