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The Evolution of Virtual Reality [Infographic]

Virtual reality has the ability to not only mimic real life, but also to transport its users to another world. The term was popularized relatively recently, in 1987 by Jaron Lanier, but the technology that led to today’s Oculus Rift and HTC Vive precedes the phrase by more than half a century. In the following infographic, Communications@Syracuse reviews some of the technology that spurred the growth of virtual reality over the last nine decades and takes a closer look at some of the devices on the market today.

Meet Communications@Syracuse’s Content Fellow Steve Masiclat

Communications@Syracuse offers content fellowships to lead professors and senior-level communications professionals who teach in the online program. These fellowships provide faculty with the opportunity to share their expertise in a variety of communications-related topics including PR, advertising, journalism, branding, marketing and digital media.

Pokemon: Is It a Go for Your Brand?

Should every brand try to make Pokemon Go part of their brand strategy? Not necessarily. There are some organizations that are better fits than others, and it’s important to think through what you’re trying to achieve by tying your brand to the game.

Native Ads in a Digital Environment [Infographic]

In the last several years, the publishing and advertising industries have converged to have a single conversation about native advertising, a growing industry that allows advertisers to reach consumers through branded storytelling. In the following infographic, Communications@Syracuse presents an overview of native advertising, explains its growth, explores the market landscape and shows how the key players — the publications, advertisers and readers— are impacted by this growing form of advertising.

Five Successful Rebrands and Why They Worked

Whether it’s a simple logo redesign or a full-scale messaging campaign, consumers can be resistant to change. As evidenced by the Gap’s logo redesign, which lasted just one week, or Dr. Pepper’s “It’s Not for Women” campaign, changes that don’t meet consumer expectations may result in backlash. However, when done well, rebranding can drive sales and customer loyalty. Take a look at how these five companies successfully revitalized their brands, using a combination of emotional and visual techniques that meet evolving consumer demand.

Q&A with Communications@Syracuse Student Katiuska Fernandez

Communications@Syracuse student Katiuska Fernandez is a real game-changer. She is blazing a career in a field that many people dream about—sports production. We recently spoke with Katiuska about her career path and how she is applying what she learns in the classroom to make her career aspirations a reality.