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175 Years of Presidential PR [Infographic]

Throughout American history, campaigns have used slogans to distill complex campaign goals into short and easily digestible messages. We compiled some of the most prominent presidential campaign slogans in the last 175 years. Take a look at the infographic and let us know which slogan you think is most effective.

Why Journalists Will Ensure the Internet of Things Works

Three things happened recently that reminded me about the crucial role journalists and an informed press must play in modern digital life. It’s a story that has to be told in the halls of Congress and in small towns where, one by one, citizens attach their homes and their livelihoods to an increasingly vulnerable internet.

A Sudden Success: Upstate Social Sessions Ready for Year Two

Communications@Syracuse section instructor Leah Stacy cofounded the social media conference, Upstate Social Sessions. "It almost seems cheesy that I cofounded a social media conference based on a Facebook message, but that’s exactly what happened last May." Leah shares her inspiration behind creating a social media conference and what attendees can look forward to this year.

The Evolution of Virtual Reality [Infographic]

Virtual reality has the ability to not only mimic real life, but also to transport its users to another world. The term was popularized relatively recently, in 1987 by Jaron Lanier, but the technology that led to today’s Oculus Rift and HTC Vive precedes the phrase by more than half a century. In the following infographic, Communications@Syracuse reviews some of the technology that spurred the growth of virtual reality over the last nine decades and takes a closer look at some of the devices on the market today.

Meet Communications@Syracuse’s Content Fellow Steve Masiclat

Communications@Syracuse offers content fellowships to lead professors and senior-level communications professionals who teach in the online program. These fellowships provide faculty with the opportunity to share their expertise in a variety of communications-related topics including PR, advertising, journalism, branding, marketing and digital media.

Pokemon: Is It a Go for Your Brand?

Should every brand try to make Pokemon Go part of their brand strategy? Not necessarily. There are some organizations that are better fits than others, and it’s important to think through what you’re trying to achieve by tying your brand to the game.