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Native Ads in a Digital Environment [Infographic]

In the last several years, the publishing and advertising industries have converged to have a single conversation about native advertising, a growing industry that allows advertisers to reach consumers through branded storytelling. In the following infographic, Communications@Syracuse presents an overview of native advertising, explains its growth, explores the market landscape and shows how the key players — the publications, advertisers and readers— are impacted by this growing form of advertising.

Five Successful Rebrands and Why They Worked

Whether it’s a simple logo redesign or a full-scale messaging campaign, consumers can be resistant to change. As evidenced by the Gap’s logo redesign, which lasted just one week, or Dr. Pepper’s “It’s Not for Women” campaign, changes that don’t meet consumer expectations may result in backlash. However, when done well, rebranding can drive sales and customer loyalty. Take a look at how these five companies successfully revitalized their brands, using a combination of emotional and visual techniques that meet evolving consumer demand.

Q&A with Communications@Syracuse Student Katiuska Fernandez

Communications@Syracuse student Katiuska Fernandez is a real game-changer. She is blazing a career in a field that many people dream about—sports production. We recently spoke with Katiuska about her career path and how she is applying what she learns in the classroom to make her career aspirations a reality.

Giving Back With Your Communications Degree

When you imagine a communications professional on the job, what do you see? It could be someone in a power suit, heading up a meeting at a large PR agency, or maybe a VP of corporate communications at a publicly traded corporation talking on the phone with a reporter. These roles tend to be the communications positions we think of based on what we’ve seen in movies or on TV, but careers in this field don’t all fit this mold. In fact, there are many organizations, small and large, that need strong communicators to reach their audiences, effectively share their message and reach their goals.

‘A Police Officer’s Mantra’: Student Uses Multimedia Storytelling to Feature Community Member

As the communications director for the City of Whitehall, Ohio, Communications@Syracuse student Gail Martineau must tell great stories about the community she works in. Communications@Syracuse is helping her build the skills she needs to bring those stories to life.

Inspiration from Intimidation

Everyone wants to be successful in their pursuits. I imagine a lot of my classmates are pursuing this degree for the same reasons I am, to increase their marketability and become more successful. Yet, I feel I got a little something more: inspiration.