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A Graduate Program That’s Worth Every Penny

When I received my acceptance letter from The Newhouse School, I was thrilled and nervous. Being an entrepreneur and in the workforce for more than 30 years, I thought, “I hope I’m challenged and learn some great things.” I had attended other schools and the experiences weren’t always challenging, which left me bored and discouraged. So I wasn’t sure what to expect from Syracuse. 


In Depth at the Immersion: Diana Napolitano Reflects on Her Path to the Program

At the Communications@Syracuse immersion in Syracuse, New York, we met Diana Napolitano, a student who not only attends Syracuse University, but also works there. Diana is the assistant director for government relations at Syracuse and the mother of two young children. We asked Diana to tell us her story—why she chose the program, why she chose an online degree program and what her plans are for the future.

The Perfect Pitch

We often hear about the importance of writing an eloquent and thoughtful pitch when working in PR, but what are the key elements that go into making your outreach effective? To find out, we surveyed a number of agencies from O’Dwyer’s annual rankings of top PR firms, asking key personnel to briefly answer the question: “What is the most crucial element of a PR pitch?” 

Q&A with Communications@Syracuse Student Candace Neff

At a recent Communications@Syracuse immersion we met Candace Neff, a student in the program from Columbus, Ohio. She is an account manager for Congressional Bank and a member of the July 2015 cohort. Big into sports and family, she’s interested in cultivating a career in management, ideally in the marketing industry. We asked her to share with us her story—how she learned about the program, what she likes most, and what her plans are for the future.

When a Video Goes Viral

Last year, 16 thought leaders told us what it takes to make content go viral. A little closer to home, it turns out that one of our own Newhouse faculty members, Jeff Passetti, has experience in this area. We talked to him about the topic of his viral video, companies that license content, and why he thinks his video made it big.

Courting ZMOT: Defining the Zero Moment of Truth and How to Make the Most of It

The Zero Moment of Truth (ZMOT) occurs whenever and wherever the customer starts thinking about a product and is defined long before the First Moment of Truth (FMOT) has had time to evolve. Here, we’ll dig into the details of ZMOT with Google, one of the early players in understanding its new and critical role.