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From Editorial to Branded Content: Lessons Learned in Transition

When you study journalism, you’re taught to avoid conflicts of interest — real or perceived — at all costs. You don’t cover beats that you have a personal stake in, and you avoid covering organizations you or your family members are affiliated with. Objectivity is the key. But brand journalism is different.

Book Review: Storyscaping: Stop Creating Ads, Start Creating Worlds

Storyscaping is chock-full of case studies on brands as diverse as U.K.-based betting company Ladbrokes to ski destination Vail Resorts, each demonstrating how Legorburu and McColl’s agency, SapientNitro, applied the storyscaping model to real-life companies for maximum impact. At 229 pages, it’s a fast read that will help you whip your marketing into shape—and tell better stories in the process.

How To: Choosing Video Editing Software

Video is big news—and big in news. In 2014, 63 percent of U.S. adults watched online video and 36 percent watched news video online. In the field of communications, it is imperative that practitioners understand how to shoot and edit video. But with so many options to choose from, how can you find the video editing software that’s right for you?

Communications@Syracuse Immersion: Graphic Recording

Graphic recording is an exciting and interactive field that involves transforming the content of a meeting or presentation into clear and concise illustrations. Earlier this month at the Communications@Syracuse immersion, we brought in graphic recorder Anne Gibbons to visualize the ideas and topics raised during our first three sessions. We sat down with Anne to learn more about her profession.

The Impact of Native Advertising: A Q&A with Melanie Deziel

At a recent Communications@Syracuse immersion, director of creative strategy at Time Inc. and Newhouse alum Melanie Deziel spoke with students about native advertising and the impact it is having on the industry. We spoke with her after her session to learn more about the subject, as well as her experience at The S.I. Newhouse School of Public Communications.

Q&A With Lisa Unsworth and Pam Hamlin of Arnold Worldwide

At the recent Communications@Syracuse Immersion, Lisa Unsworth, who is the CMO and Managing Partner at Arnold and a Newhouse alum, spoke with her colleague Pam Hamlin, Global President at Arnold, about media leadership and branding. We caught up with them after their presentation to talk more about how the industry is changing.

Immersion Experience