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BrandStand: Virgin Atlantic

My fascination with Virgin Atlantic began during my junior year at Syracuse University. On my way to London for my semester abroad, my flight was on Virgin. I will always remember the feeling that air travel can be better than what I was used to.

Student Perspective: How the Communications@Syracuse Immersion Helped Me Find My Path

Have you ever been in a position where you had to make a tough decision on which path to choose? A decision where either path you take doesn’t lead to a dead end but to two different lands of opportunity?  This was the position I was in leading up to the immersion weekend at Syracuse.

Student Perspective: Immersion Experience

I saw the immersion as a great opportunity to visit the Syracuse University campus and see what a top-notch communications school looks like, but it was not the feature that sold me on the program.  After this past weekend, however, I think the immersion experience is a true game-changer.

Presidential PR [Infographic]

In this infographic, Communications@Syracuse explores 175 years of presidential slogans, looking at the winning slogan for each presidential campaign since 1840 and capping it off with a review of the ever-narrowing field of 2016 presidential candidates.

Student Perspective: Back In Syracuse

Twenty years ago, I was a bright-eyed and bushy-tailed undergrad at the S.I. Newhouse School of Public Communications at Syracuse University. I would have never guessed that, so many years later, I would be back in the same exact place, doing many of the same exact things — staying up all night to cram in that last assignment or stopping by Acropolis for that late-night slice of pizza.

The Convergence of Social and PR

Two recent studies—one from PR News and the other from the Public Relations Journal—assess trends and the current state of how the public relations field interacts with social media. To ensure that you’re keeping up with other PR pros—and hopefully staying ahead of the curve—keep reading for insights into how the public relations field is converging with social media.