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Top 5 TED Talks for Communications Professionals

If you’re a communications professional in journalism, public relations or advertising, you have a lot of ground to cover when it comes to optimizing key messages. Here we take a look at the top five TED Talks that will aid in your efforts to tell great stories, spread great ideas and do what’s needed to help your brand be remarkable.

Emotions & Advertising: How We Connect to Brands

Think of the last viral advertising campaign you kept seeing on social media, the one you couldn’t stop sharing. When you dig a little deeper to understand why these campaigns are so popular, you’ll find that most advertising evokes a strong emotion: happiness, empowerment, nostalgia, sadness. Turns out, this emotional connection is exactly what advertisers want to achieve.

Going Viral: Industry Experts Weigh In on What Sparks Virality

Virality. It’s something every journalist, advertiser and public relations professional craves, but actual attainment is elusive. What makes a piece viral?

The O.J. Simpson Case: 20 Years Later

Two decades after the “Trial of the Century,” we can reflect on the effect the media had on the attitudes and expectations of the jurors and public opinion in Simpson’s case. How much influence did the media have on Simpson’s trial? How has the need to find “scoops” motivated today’s journalism when it comes to high-profile cases?

BrandStand: Experiential Marketing

BrandStand is a new series from Communications@Syracuse that explores brands that our faculty, staff and alumni love. Here, Newhouse alumnus and VP of Global Marketing & Product Operations & Services at Gogo writes about why he thinks Four Seasons and The North Face are doing a standout job.

Student Spotlight: Ninos Hanna

This student spotlight is on Ninos Hanna, Senior Strategic Sourcing Specialist, Federal Reserve Bank of Boston, and a member of the Communications@Syracuse July 2015 Cohort.