Posts About Advertising

 

12 Ad Days of Christmas

On the twelfth ad day of Christmas, the client gave to me...

 

Communications in a Post-Truth World

“Fake news” is a term that started out as a way to describe online content that is intentionally false or inaccurate, but now it is also being used to describe stories that people simply do not like. This newfound level of mistrust surrounding both fake and real stories is making communication more difficult. As part of the Communications@Syracuse curriculum, online students met in New York City March 31 through April 2 to consider this problem for an immersion focused on “Communications in a Post-Truth World.”

How Data Helps Create Successful Sponsored Content

Creating successful content requires analyzing the behavior and the preferences of your audience. You have to understand what type of articles interest the people you are writing for and their reactions to the posts you publish. Péter Szántó, the founder of and product manager for SpringTab shares his tips for creating effective sponsored content.

 

Pokemon: Is It a Go for Your Brand?

Should every brand try to make Pokemon Go part of their brand strategy? Not necessarily. There are some organizations that are better fits than others, and it’s important to think through what you’re trying to achieve by tying your brand to the game.

Native Ads in a Digital Environment [Infographic]

In the last several years, the publishing and advertising industries have converged to have a single conversation about native advertising, a growing industry that allows advertisers to reach consumers through branded storytelling. In the following infographic, Communications@Syracuse presents an overview of native advertising, explains its growth, explores the market landscape and shows how the key players — the publications, advertisers and readers— are impacted by this growing form of advertising.

Five Successful Rebrands and Why They Worked

Whether it’s a simple logo redesign or a full-scale messaging campaign, consumers can be resistant to change. As evidenced by the Gap’s logo redesign, which lasted just one week, or Dr. Pepper’s “It’s Not for Women” campaign, changes that don’t meet consumer expectations may result in backlash. However, when done well, rebranding can drive sales and customer loyalty. Take a look at how these five companies successfully revitalized their brands, using a combination of emotional and visual techniques that meet evolving consumer demand.