Posts About Advertising

 

BrandStand: Experiential Marketing

BrandStand is a new series from Communications@Syracuse that explores brands that our faculty, staff and alumni love. Here, Newhouse alumnus and VP of Global Marketing & Product Operations & Services at Gogo writes about why he thinks Four Seasons and The North Face are doing a standout job.

BrandStand: popchips

BrandStand is a new series from Communications@Syracuse that explores brands that our faculty, staff and alumni love. Here, Newhouse alumna and popchips Director of Field Marketing and Public Relations Whitney Spielfogel writes about why popchips pops out as a hot and successful brand.

Communication Trends: A to Z

Here, we take a look at 26 popular communications trends, ranging from ambassadors to Generation Z, that will give you a sense of just how diverse and multi-talented media professionals must be to tackle the field of communications head-on.

Student Spotlight: Diana Napolitano

This student spotlight is on Diana Napolitano, Assistant Director, Government Relations at Syracuse University, and a member of the Communications@Syracuse July 2015 Cohort.

 

6 Unique Ways Summer Movies are Being Marketed

What sets summer movies apart? How are studios distinguishing themselves when communicating with audiences? Here, we take a look at six key marketing strategies being employed by this summer’s biggest blockbusters.

BrandStand: Oreo

BrandStand is a new series from Communications@Syracuse that explores brands that our faculty, staff and alumni love. What makes a brand stand out? Here, associate professor Brian Sheehan writes about why Oreo, of late, has been hitting home runs.