Posts About Alumni

 

Communications in a Post-Truth World

“Fake news” is a term that started out as a way to describe online content that is intentionally false or inaccurate, but now it is also being used to describe stories that people simply do not like. This newfound level of mistrust surrounding both fake and real stories is making communication more difficult. As part of the Communications@Syracuse curriculum, online students met in New York City March 31 through April 2 to consider this problem for an immersion focused on “Communications in a Post-Truth World.”

20 of the Most Powerful Military Photos of 2016

At the end of every year, it’s easy to reflect and tally up all of the negative things that happened. With global tragedies and celebrity deaths, plus the added stress of a spite-fueled national election, 2016 was no different. Instead of focusing on the negativity of the past year, we want to reflect on a group of Americans who never stop, no matter how heavy the workload. In honor of their service, we have compiled 20 of the most powerful military photos from 2016.

 

How Data Helps Create Successful Sponsored Content

Creating successful content requires analyzing the behavior and the preferences of your audience. You have to understand what type of articles interest the people you are writing for and their reactions to the posts you publish. Péter Szántó, the founder of and product manager for SpringTab shares his tips for creating effective sponsored content.

 

A Sudden Success: Upstate Social Sessions Ready for Year Two

Communications@Syracuse section instructor Leah Stacy cofounded the social media conference, Upstate Social Sessions. "It almost seems cheesy that I cofounded a social media conference based on a Facebook message, but that’s exactly what happened last May." Leah shares her inspiration behind creating a social media conference and what attendees can look forward to this year.

Pokemon: Is It a Go for Your Brand?

Should every brand try to make Pokemon Go part of their brand strategy? Not necessarily. There are some organizations that are better fits than others, and it’s important to think through what you’re trying to achieve by tying your brand to the game.

Native Ads in a Digital Environment [Infographic]

In the last several years, the publishing and advertising industries have converged to have a single conversation about native advertising, a growing industry that allows advertisers to reach consumers through branded storytelling. In the following infographic, Communications@Syracuse presents an overview of native advertising, explains its growth, explores the market landscape and shows how the key players — the publications, advertisers and readers— are impacted by this growing form of advertising.