Posts About Branding

 

175 Years of Presidential PR [Infographic]

Throughout American history, campaigns have used slogans to distill complex campaign goals into short and easily digestible messages. We compiled some of the most prominent presidential campaign slogans in the last 175 years. Take a look at the infographic and let us know which slogan you think is most effective.

A Sudden Success: Upstate Social Sessions Ready for Year Two

Communications@Syracuse section instructor Leah Stacy cofounded the social media conference, Upstate Social Sessions. "It almost seems cheesy that I cofounded a social media conference based on a Facebook message, but that’s exactly what happened last May." Leah shares her inspiration behind creating a social media conference and what attendees can look forward to this year.

Pokemon: Is It a Go for Your Brand?

Should every brand try to make Pokemon Go part of their brand strategy? Not necessarily. There are some organizations that are better fits than others, and it’s important to think through what you’re trying to achieve by tying your brand to the game.

Native Ads in a Digital Environment [Infographic]

In the last several years, the publishing and advertising industries have converged to have a single conversation about native advertising, a growing industry that allows advertisers to reach consumers through branded storytelling. In the following infographic, Communications@Syracuse presents an overview of native advertising, explains its growth, explores the market landscape and shows how the key players — the publications, advertisers and readers— are impacted by this growing form of advertising.

Five Successful Rebrands and Why They Worked

Whether it’s a simple logo redesign or a full-scale messaging campaign, consumers can be resistant to change. As evidenced by the Gap’s logo redesign, which lasted just one week, or Dr. Pepper’s “It’s Not for Women” campaign, changes that don’t meet consumer expectations may result in backlash. However, when done well, rebranding can drive sales and customer loyalty. Take a look at how these five companies successfully revitalized their brands, using a combination of emotional and visual techniques that meet evolving consumer demand.

Giving Back With Your Communications Degree

When you imagine a communications professional on the job, what do you see? It could be someone in a power suit, heading up a meeting at a large PR agency, or maybe a VP of corporate communications at a publicly traded corporation talking on the phone with a reporter. These roles tend to be the communications positions we think of based on what we’ve seen in movies or on TV, but careers in this field don’t all fit this mold. In fact, there are many organizations, small and large, that need strong communicators to reach their audiences, effectively share their message and reach their goals.