Posts About Industry Insight

 

14 Must-Read Books for Aspiring Public Relations and Advertising Professionals

Thanks to new communications platforms and evolving demographics, it’s important for students and professionals alike to continue educating themselves about the communications field. Whether you prefer to turn the physical pages of a book or swipe the screen of an iPad or Kindle, check out these top-rated books to stay ahead of the curve.

12 Ad Days of Christmas

On the twelfth ad day of Christmas, the client gave to me...

 

Communications in a Post-Truth World

“Fake news” is a term that started out as a way to describe online content that is intentionally false or inaccurate, but now it is also being used to describe stories that people simply do not like. This newfound level of mistrust surrounding both fake and real stories is making communication more difficult. As part of the Communications@Syracuse curriculum, online students met in New York City March 31 through April 2 to consider this problem for an immersion focused on “Communications in a Post-Truth World.”

How will political reporting change under the Trump Administration?

The White House’s relationship with the media changes with each new administration. Early into Trump’s administration, Communications@Syracuse asked political journalists to share their thoughts on the future of political journalism in the U.S. We received responses from journalists around the country including editors and correspondents from C-SPAN, Tampa Bay Times and Mother Jones. 

Morning vs. Night: Here’s the Most Productive Way to Schedule Your Day

It can seem like there are never enough hours in the day to finish everything on your to-do list. To help, Communications@Syracuse compiled research on peak productivity hours for early birds and night owls.

How Data Helps Create Successful Sponsored Content

Creating successful content requires analyzing the behavior and the preferences of your audience. You have to understand what type of articles interest the people you are writing for and their reactions to the posts you publish. Péter Szántó, the founder of and product manager for SpringTab shares his tips for creating effective sponsored content.