Posts About Journalism Innovation


Meet Communications@Syracuse’s Content Fellow Steve Masiclat

Communications@Syracuse offers content fellowships to lead professors and senior-level communications professionals who teach in the online program. These fellowships provide faculty with the opportunity to share their expertise in a variety of communications-related topics including PR, advertising, journalism, branding, marketing and digital media.

Q&A with Communications@Syracuse Student Katiuska Fernandez

Communications@Syracuse student Katiuska Fernandez is a real game-changer. She is blazing a career in a field that many people dream about—sports production. We recently spoke with Katiuska about her career path and how she is applying what she learns in the classroom to make her career aspirations a reality.

‘A Police Officer’s Mantra’: Student Uses Multimedia Storytelling to Feature Community Member

As the communications director for the City of Whitehall, Ohio, Communications@Syracuse student Gail Martineau must tell great stories about the community she works in. Communications@Syracuse is helping her build the skills she needs to bring those stories to life.

From Editorial to Branded Content: Lessons Learned in Transition

When you study journalism, you’re taught to avoid conflicts of interest — real or perceived — at all costs. You don’t cover beats that you have a personal stake in, and you avoid covering organizations you or your family members are affiliated with. Objectivity is the key. But brand journalism is different.

Top 5 TED Talks for Communications Professionals

If you’re a communications professional in journalism, public relations or advertising, you have a lot of ground to cover when it comes to optimizing key messages. Here we take a look at the top five TED Talks that will aid in your efforts to tell great stories, spread great ideas and do what’s needed to help your brand be remarkable.

The O.J. Simpson Case: 20 Years Later

Two decades after the “Trial of the Century,” we can reflect on the effect the media had on the attitudes and expectations of the jurors and public opinion in Simpson’s case. How much influence did the media have on Simpson’s trial? How has the need to find “scoops” motivated today’s journalism when it comes to high-profile cases?