Posts About Public Relations

 

Communications in a Post-Truth World

“Fake news” is a term that started out as a way to describe online content that is intentionally false or inaccurate, but now it is also being used to describe stories that people simply do not like. This newfound level of mistrust surrounding both fake and real stories is making communication more difficult. As part of the Communications@Syracuse curriculum, online students met in New York City March 31 through April 2 to consider this problem for an immersion focused on “Communications in a Post-Truth World.”

175 Years of Presidential PR [Infographic]

Throughout American history, campaigns have used slogans to distill complex campaign goals into short and easily digestible messages. We compiled some of the most prominent presidential campaign slogans in the last 175 years. Take a look at the infographic and let us know which slogan you think is most effective.

Giving Back With Your Communications Degree

When you imagine a communications professional on the job, what do you see? It could be someone in a power suit, heading up a meeting at a large PR agency, or maybe a VP of corporate communications at a publicly traded corporation talking on the phone with a reporter. These roles tend to be the communications positions we think of based on what we’ve seen in movies or on TV, but careers in this field don’t all fit this mold. In fact, there are many organizations, small and large, that need strong communicators to reach their audiences, effectively share their message and reach their goals.

12 Must-Read Books for Every Public Relations and Advertising Professional

Thanks to new communications platforms and evolving demographics, it’s important for students and professionals alike to continue educating themselves about the communications field. Whether you prefer to turn the physical pages of a book or swipe the screen of an iPad or Kindle, check out these top-rated books to stay ahead of the curve. 

The Perfect Pitch

We often hear about the importance of writing an eloquent and thoughtful pitch when working in PR, but what are the key elements that go into making your outreach effective? To find out, we surveyed a number of agencies from O’Dwyer’s annual rankings of top PR firms, asking key personnel to briefly answer the question: “What is the most crucial element of a PR pitch?” 

Presidential PR [Infographic]

In this infographic, Communications@Syracuse explores 175 years of presidential slogans, looking at the winning slogan for each presidential campaign since 1840 and capping it off with a review of the ever-narrowing field of 2016 presidential candidates.