Posts About Public Relations


6 Unique Ways Summer Movies are Being Marketed

What sets summer movies apart? How are studios distinguishing themselves when communicating with audiences? Here, we take a look at six key marketing strategies being employed by this summer’s biggest blockbusters.

Book Review: #TellEveryone: Why We Share and Why It Matters

Alfred Hermida’s “Tell Everyone” comes at an important time in our communications history, at a crossroads where we’re able to share everything with everyone in a way we’ve never before been able to. But does having the ability to share mean that we should? Does ready access to social media for any layperson undermine the authority of the news media or enhance it?

Student Spotlight: Raymond Weaver

This student spotlight is on Ray Weaver, Public Affairs Coordinator, Cornell Cooperative Extension, and a member of the Communications@Syracuse July 2015 Cohort.

Student Spotlight: Tanika Reid

This student spotlight is on Tanika Reid, Claims Analyst, Axiom Resource Management, and a member of the Communications@Syracuse July 2015 Cohort.

What Does #CaitlynJenner Mean for Advertising?

A lot has been written about Caitlyn Jenner in recent weeks, from the virality of her Vanity Fair cover to the value of her personal brand and even to what’s next for the transgender community. Few, however, have written about the brands and advertisers that stand to support Jenner as she moves into the next phase of her life, and with good reason: many are staying silent.

How To Empower Brand Ambassadors

Engaged and impassioned brand ambassadors are irreplaceable forms of advertisement who are capable of sharing and promoting your brand across multiple mediums and reaching large amounts of people. So, how can you leverage these powerful advocates who are already your biggest cheerleaders?