Posts About Storytelling

 

14 Must-Read Books for Aspiring Public Relations and Advertising Professionals

Thanks to new communications platforms and evolving demographics, it’s important for students and professionals alike to continue educating themselves about the communications field. Whether you prefer to turn the physical pages of a book or swipe the screen of an iPad or Kindle, check out these top-rated books to stay ahead of the curve.

20 of the Most Powerful Military Photos of 2016

At the end of every year, it’s easy to reflect and tally up all of the negative things that happened. With global tragedies and celebrity deaths, plus the added stress of a spite-fueled national election, 2016 was no different. Instead of focusing on the negativity of the past year, we want to reflect on a group of Americans who never stop, no matter how heavy the workload. In honor of their service, we have compiled 20 of the most powerful military photos from 2016.

 

How Data Helps Create Successful Sponsored Content

Creating successful content requires analyzing the behavior and the preferences of your audience. You have to understand what type of articles interest the people you are writing for and their reactions to the posts you publish. Péter Szántó, the founder of and product manager for SpringTab shares his tips for creating effective sponsored content.

 

A Sudden Success: Upstate Social Sessions Ready for Year Two

Communications@Syracuse section instructor Leah Stacy cofounded the social media conference, Upstate Social Sessions. "It almost seems cheesy that I cofounded a social media conference based on a Facebook message, but that’s exactly what happened last May." Leah shares her inspiration behind creating a social media conference and what attendees can look forward to this year.

Five Successful Rebrands and Why They Worked

Whether it’s a simple logo redesign or a full-scale messaging campaign, consumers can be resistant to change. As evidenced by the Gap’s logo redesign, which lasted just one week, or Dr. Pepper’s “It’s Not for Women” campaign, changes that don’t meet consumer expectations may result in backlash. However, when done well, rebranding can drive sales and customer loyalty. Take a look at how these five companies successfully revitalized their brands, using a combination of emotional and visual techniques that meet evolving consumer demand.

Q&A with Communications@Syracuse Student Katiuska Fernandez

Communications@Syracuse student Katiuska Fernandez is a real game-changer. She is blazing a career in a field that many people dream about—sports production. We recently spoke with Katiuska about her career path and how she is applying what she learns in the classroom to make her career aspirations a reality.