Posts About Strategy

 

Communications in a Post-Truth World

“Fake news” is a term that started out as a way to describe online content that is intentionally false or inaccurate, but now it is also being used to describe stories that people simply do not like. This newfound level of mistrust surrounding both fake and real stories is making communication more difficult. As part of the Communications@Syracuse curriculum, online students met in New York City March 31 through April 2 to consider this problem for an immersion focused on “Communications in a Post-Truth World.”

Morning vs. Night: Here’s the Most Productive Way to Schedule Your Day

It can seem like there are never enough hours in the day to finish everything on your to-do list. To help, Communications@Syracuse compiled research on peak productivity hours for early birds and night owls.

How Data Helps Create Successful Sponsored Content

Creating successful content requires analyzing the behavior and the preferences of your audience. You have to understand what type of articles interest the people you are writing for and their reactions to the posts you publish. Péter Szántó, the founder of and product manager for SpringTab shares his tips for creating effective sponsored content.

 

175 Years of Presidential PR [Infographic]

Throughout American history, campaigns have used slogans to distill complex campaign goals into short and easily digestible messages. We compiled some of the most prominent presidential campaign slogans in the last 175 years. Take a look at the infographic and let us know which slogan you think is most effective.

Pokemon: Is It a Go for Your Brand?

Should every brand try to make Pokemon Go part of their brand strategy? Not necessarily. There are some organizations that are better fits than others, and it’s important to think through what you’re trying to achieve by tying your brand to the game.

Native Ads in a Digital Environment [Infographic]

In the last several years, the publishing and advertising industries have converged to have a single conversation about native advertising, a growing industry that allows advertisers to reach consumers through branded storytelling. In the following infographic, Communications@Syracuse presents an overview of native advertising, explains its growth, explores the market landscape and shows how the key players — the publications, advertisers and readers— are impacted by this growing form of advertising.